It’s not often that we talk about rugby here. That’s down to a number of reasons… the fact that it’s everywhere already, the fact that every NZ man, woman and their dog has an opinion on the All Blacks and they’re all free to share them, the fact that rugby opinion is done so well already, etc., etc., who cares, etc. But perhaps only once in a generation, nay… a lifetime, will there be a cultural moment so powerful and meaningful as The Kick. Just like Richie at the breakdown, sometimes rules simply need to be broken.